Explore
how we have
been innovating
digitally
See how we
have been pushing
boundaries to
the limits
Explore
how we are
better together

At Creston we pave the way for our clients’ tomorrows. We embrace our rapidly changing world by being agile, enterprising and innovative – delivering original thinking that engages audiences, invites participation and influences future trends. And, through the synergy of our companies and disciplines, we deliver insight and create ideas that reach beyond the here and now.

Because while today will soon be past –

Tomorrow starts here.

Tomorrow starts here...

Digital growth...

We are continually investing in our digital capabilities in order to meet our clients’ changing need for innovative solutions as they embrace the opportunities arising from the marketing migration from offline to online.

Digital growth

72%

Smartphone penetration to double
from 36% in 2012 to 72% in 2015
in the world’s top 19 digital markets.

Source: ZenithOptimedia
New Media forecasts 2012

89%

Global mobile penetration reached
89% in Q4 2012 and mobile
subscriptions now total around
6.3 billion.

Source: Ericsson Mobility Report –
Interim Update 2013

52%

Global internet advertising market will
grow from $124bn to $188bn over the
next three years.

Source: PwC Global Entertainment and
Media Outlook 2012-2016

With 48 per cent of our revenue generated through
digital and online work, we continue to build on our
established presence in this high-growth area, ensuring that
digital is at the core of everything we do.

Five year Group digital
and online revenue growth
£m

15%
CAGR
20.9
23.1
27.6
31.0
36.0
20092010201120122013

Group digital and
online revenue
%

Tomorrow starts here...

...through innovation

Our top 20 clients have, on average, been with the Group for ten years. This strong record of client retention is in large part due to our ability to maintain our position at the forefront of innovation.

Tomorrow starts here...

No boundaries...

Digitisation has made the world a smaller place, enabling 24/7 engagement with global consumers. With our digital expertise and market insight, we are perfectly positioned to help our clients achieve their international ambitions.

19%

of Group revenue was
generated by work for
the USA/Rest of the World

 

16%

of Group revenue was
generated by work for
Europe (excluding UK)

 

65+

number of markets
we work in

 

60%

of top 20 clients
are served internationally

 

35%

of Group revenue
was generated by
international work

Tomorrow starts here...

...no limits

Today we work in more than 65 world markets. Tomorrow we will enter new markets and sectors, working together with clients to meet their expanding global requirements.

Tomorrow starts here...

Many disciplines...

At Creston we have always believed that we are greater than the sum of our parts – one integrated group, not three divisions.

Our complementary businesses have enabled us to build teams that freely share ideas and work seamlessly together, resulting in more cross-agency referrals, more joint pitching and more cross-divisional or Group new business wins.

Indeed, 46 per cent of our top 50 clients are now served by two or more Creston agencies.

Brand Consultancy
Data Management
Direct Marketing
Health Communications
Market Research
Mobile Marketing
Social Media Marketing
Advertising
CRM
Digital Marketing
Experiential and Events
Local Marketing
Measurement, Evaluation and Analytics
Public Relations
Shopper Marketing
Tomorrow starts here...

...better together

By working together across agencies and divisions we are constantly broadening our offer, exploring new sectors and exploiting market opportunities. Our co-location into four geographic hubs will help us continue to share the knowledge and expertise which keeps our clients coming back.